SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2017
The spot opens on a single daisy trapped in an empty parking lot. The daisy is slowly dying. Breathing in the heavy, polluted fumes of gas powered vehicles and envious of the seemingly alive and happy flower portrayed in the resort billboard above it, the daisy no longer believes it can withstand its hardships. It’s tired, malnourished and abandoned. Something begins to appear on the horizon. It is the Toyota Mirai. The Mirai confidently drives up to the flower and releases its only emission, water. As the flower takes in every drop, it becomes alive again. Then the Mirai drives away, the daisy’s hope is back and spirit revived. Finally, nature and technology working together at last.