Cannes Lions
*S, C, P, F..., Barcelona / BANCO SABADELL / 2018
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Description
(Dances) is a video clip that combines dance and music in order to create a musical conversation.
In this video, we can see professional dancers who explain a story about how the bank accompanies throughout all lifelong of people.
Focus on the concept “Acompañarte”, it uses the dance or the relationship between partners as a metaphor to explain the accompaniment of the bank over different moments of life to different profiles.
It is accompanied by a melody created ad hoc for this campaign. The song titled “Yo Con Tú”, with a naive letter, seeks to suggest the most authentic and pure in the relationship between two: the support, the help, the vocation to be in the good and bad times... A real accompaniment connection, which captures the gestures and the interpretation between the characters. A relationship that elevates both professional and personal success.
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