Spikes Asia
WIEDEN+KENNEDY SHANGHAI, Shanghai / NIKE / 2018
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In the year 2033, China rules the world. The football world, that is.
Nike’s World Cup film, “Dare To Become,” shows a future where the next Ronaldo is Chinese, Manchester City fills their roster with Chinese players, German teens play as local Chinese clubs in a VR version of FIFA and all of England cries after being drawn in the same group as China.
It’s a crazy future. But a future, the film shows, being created by teenage footballers today.
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