Welcome to BEAR BUTTE RUNNING CAMP -- a high altitude training camp that strips away the boundaries and comforts of modern society in order to embrace the inherent benefits of natural running. Or, simply put, a naked running camp where athletes wear nothing but NIKE FREE. The short mockumentary shows day-to-day life at BEAR BUTTE RUNNING CAMP and features testimonials from some of the best runners in the world including US National Champions: Kara & Adam Goucher, Nick Symmonds and Lauren Fleshman.

It has energized a running community that is typically inundated with dry pragmatic content. Traffic to NIKERUNNING.COM has steadily increased since the video’s release. NIKE FREE sales have exceeded original forecasts. The video has strengthened the NIKE brand perception with young runners who appreciate NIKE for bringing a dose of irreverence and fun to their sport. The greatest testament to the campaign’s success is the reach it has had beyond the running community. The video has been featured on hundreds of non-running content sites. Online views also suggest that the content is being appreciated well beyond the world of running.