Cannes Lions

Zalando - Here to Stay

ANOMALY, Berlin / ZALANDO / 2022

Film
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Execution

The film starts with rapper Mista Strange performing his song "Be Yourself" live on social media - singing about his struggles and eventual triumphs as a gay man in the game - and like a butterfly effect, we watch the positive influence that travels between people from all different walks of life. A gay black couple watch the performance and unapologetically show affection in public. We watch all kinds of people celebrate their identities loudly and proudly, and in turn, we see alike everyday people feel accepted and loved, or even just seen. Overall, the film is a celebration of beauty in all its forms.

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