We sneaked into the targets "3-meter radius” with NINJA-like communication by strategically selecting contact points relevant to them.

Friend-like SNS mobile phone communication - where PUMA left traces on SNS sites visitors lists as if it was a visit by the targets friends. They were surprised by this miraculous visit and accessed PUMA’s page. There, PUMA impersonated a friend so the targets could feel like PUMA was a friend. We also used a “Vending Machine Disguise” street ad, where a person suddenly disguises as a fake vendor, blending into the street view. This created a buzz among the targets, leading to lots of publicity.

The NINJA -like approach to the targets “3 meter radius” was a huge success.

Not only were we able to overcome the targets’ barrier, but we succeeded in creating a huge buzz among them. The buzz spread and the page got 18900000 accesses arriving top in news sites. As a result, the Sales of Month gained 115% by comparison with the previous year.