It was the best possible game, a huge happening: Ronaldo, 3 times awarded world’s best player by FIFA and now hired by Corinthians, was returning after 15 years in Europe.Topper´s sponsorship included:- a special logo for the game-which was printed on the ball, on the trophy and on all player´s uniformsFor the first time ever, considering more than 90 years of Derby’s history, Palmeiras and Corinthians teams sat side by side, in a press conference, to present the new concept, the trophy, the uniforms and the ball of the game. More than 50 journalists attended the conference.Topper´s sponsorship gained high press coverage and our ball became, in fact, The Ball of The Game.

At the stadium, a 45 thousand crowd. At home, more than 42.7 million people watched Ronaldo´s return. In the last minute, he scored for Corinthians and Topper´s ball instantly became “the lucky ball”.One week later, Topper´s ball was sold out and other Topper products had 36% increase in sales.According to Topper´s PR service, we got more than US$ 70 million in free media coverage.Topper´s brand exposure was fabulous and Ronaldo’s last minute goal was superb.

Quarterly Topper research results showed significant growth in Brand Builder related measurements:- Image Leader – 32% to 44%- Innovative Brand – 26% to 61%- High Quality Products – 49% to 53%