Cannes Lions

WAVE TECH

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / ALPARGATAS / 2015

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Due to the challenge in the brief, to have something truly striking at point of sale within the project’s low budget, we decided to create a limited series of silkscreen printed posters- a completely manual process, unusual for large brands in Brazil.

Outcome

The result was very satisfactory. Retailers were thrilled with the quality of the material, which was given special emphasis in main specialty stores, and interest in the product increased 30% over the earlier version.

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