Ghost was premiered in Milan in late January on a huge, bespoke screen (which explains the narrow 'strip' shape of the film) as part of the menswear show season.Celebrating the launch of their first sport/fashion apparel collection, Alexander McQueen and Puma commissioned Ghost to showcase the Autumn/Winter 2009 line.

Directed by Saam Farahmand, the four-minute film features a couple engaged in a powerful and breathtaking duel.