We had to show the new training gear for Puma under the brand concept TRAIN LIKE A BOLT. We wanted to introduce the new gear in a different and joyful way.

We had to show the new training gear for Puma under the brand concept TRAIN LIKE A BOLT. We wanted to introduce the new gear in a different and joyful way.

We reached hundreds of people inside our stores, many of them took the catalogue home. We sent it to 300 celebrities and runners from Puma's PR database. All of them comment about it in their social networks.