Cannes Lions

SHOES

ZENITHMEDIA, Dusseldorf / PUMA / 2006

Presentation Image
Presentation Image
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Overview

Entries

Credits

Overview

Execution

On a special website, young people could design their favorite shoe with 30 different materials and colours.Through a lottery, 30 winner shoes were chosen and were actually produced!Trailers were announced to explain the principles of this innovative project by a learned fashioned MTV VJ.

Outcome

Over 19,000 young people created their own designer shoe!

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