Cannes Lions
ZENITHMEDIA, Dusseldorf / PUMA / 2006
Overview
Entries
Credits
Execution
On a special website, young people could design their favorite shoe with 30 different materials and colours.Through a lottery, 30 winner shoes were chosen and were actually produced!Trailers were announced to explain the principles of this innovative project by a learned fashioned MTV VJ.
Outcome
Over 19,000 young people created their own designer shoe!
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