Cannes Lions
TEQUILA\BRASIL, Sao Paulo / ADIDAS / 2004
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To divulge the technological differentials of its sports shoes, Adidas decided to develop an Internet campaign for athletes and people interested in sports. The strategy adopted approached the differentials in separated pieces to highlight the brand effort in research. This banner is part of a campaign which had as an objective to divulge the Traxion Technology which is present in some Adidas shoes.
Similar Campaigns
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