We created “Nike Club,” a Student Network Service exclusively for school clubs, as a forum for communicating with such youngsters. The content functioned to add excitement to the community and to strengthen the team’s solidarity.Also, various athletes were appointed to serve as Nike messengers. Top athletes used to be members of school clubs themselves, and, like today’s club members, they learned a lot through their clubs, encountered and overcame challenges, and grew both as athletes and as people.We asked such athletes to take part in the Nike Club as former school club members (“senpai”).