Cannes Lions

Nike Women: Rallying Cry

RESET, Santa monica / NIKE / 2019

Film

Overview

Entries

Credits

Overview

Background

A rally cry is more than a yell. It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.

The new Just Do It film, “Rallying Cry,” testifies to the power of female determination, and shows how today’s women break down barriers through sport. The film features athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, and more.

Execution

A minute-long montage of women in various states of physical tension, then release.

Similar Campaigns

12 items

#EnterOzworld by adidas

MEDIACOM, Brussels

#EnterOzworld by adidas

2022, ADIDAS

(opens in a new tab)