If there's one man who can teach kids to take risks, it's the riskiest risk-taking footballer in the universe: Zlatan Ibrahimovic.

So we used Zlatan's Twitter account to host the world's most ridiculous Q&A. In one 24-hour period, when kids asked Zlatan questions, we responded to them with reactive films, images, e-cards and GIFs.

Each piece of content was sent out as a one-to-one communication to a fan.

We counted on the excitement of kids – receiving a personal communication from one of the world's riskiest footballers – to spread the content far and wide. And they did.

After three hours, #DareToZlatan was trending globally, receiving over 80 mentions a minute on Twitter. Thousands of questions poured in from teens all across world, and kids immediately started creating their own content – showing how they too Dare to Zlatan.

Despite being a social campaign, news outlets broadcast our content on TV around the world, calling it ‘the best thing to happen on Twitter in ages.'

In the end, Zlatan’s Twitter following tripled. The films earned 4.2 million views. Social content received a total of 1.2 million favourites, retweets and mentions, resulting in 13.3 million organic impressions on Twitter alone.