Cannes Lions

NIKE EURO '08 SPONSORSHIP

&ROSAS, Barcelona / NIKE / 2009

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Before the 2008 European Football Championship, everyone in Spain was thinking about the continuing failure of the Spanish National team in the past. That team has not won an International tournament since 1964.To get to the point we visited various football clubs in Spain to ask young, enthusiastic players what was wrong with the National team. More than 300 young players were interviewed. Four main criticisms were the result and 5 players were mentioned in order to change the situation. Andrés Iniesta, Cesc Fábregas, Carles Puyol, Sergio Ramos and Fernando Torres would take the challenge and the responsibility to change the game.

Writing on their own body the comments of the kids was a statement that they take the mood in Spain seriously.

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