Cannes Lions

SPEECHLESS

DDB LAGOS, Lagos / NIKE / 2013

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Overview

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Credits

Overview

Description

To create awareness of the idea that giving girl children a voice was not against Islamic culture.

Execution

We wanted something that was immediately recognizable from a cultural point of view but that also conveyed our message strongly.

The design came about by continually being exposed and steeped in Islamic culture.

Outcome

The campaign was well received by the target groups and across other regions in Nigeria as well.

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