NIKEBASKETBALL.COM is designed to deliver the most up-to-date information on Nike products, athletes and events to an audience that treats basketball as a way of life. NIKEBASKETBALL.COM is part of a globally integrated marketing campaign showcasing the creativity of the game, celebrating the athletic lifestyle and achievements of the players and revealing the product technology that helps them achieve it. Based on the concept that every featured player and product should have their own unique section of the site, the content possibilities have had a chance to take root and expand.