The fastest banners in the world literally got to the hearts of their target group. Quite simply because they concisely reflected the incredible emotions, the high involvement with EURO 2008 and the fascinating atmosphere which all cast a spell over the whole of Germany.

With the matching campaign idea 'TAKE IT TO THE NEXT LEVEL' the attention gained could be exploited for Nike as a credible brand ambassador.

A click rate 26% higher than previous standard advertising vehicles.