Cannes Lions
GRUPO W, Saltillo / NIKE / 2006
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The story of an unknown who is confused with someone extraordinary.Visit the Brazilian favela and meet this weird character, a simple man in a peculiar situation: He looks like the biggest soccer player. Watch the film, fall in love with the characters... and know the new NIKE Apparel Line.With this project, NIKE Latin America launched the new casual apparel line. Focusing on the football crazy kids, and using a peculiar animated film with an original script and strange look.
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