Cannes Lions

BOOST BATTLE RUN

UBI BENE, Paris / ADIDAS / 2015

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Overview

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Overview

Description

With the arrival of the Boost technology, adidas and the agency saw the opportunity to finally take a stand on urban running and make the brand emerge on this market.

The agency imagine a perennial activation that would engage the young urban runners (YUR) community, turning them into brand ambassadors: Boost Battle Run, a new approach of running in Paris, freed from its usual code to engage the YURs.

This activation had to make the promotion of the new boost technology to YURs as much as emphasize adidas running.

As the activation took place both on the field and on social networks, the agency got helped by adidas digital agency to create the best interaction platform for the community.

Outcome

More than 12000 parisian runners joined the adventure and run each week for their district

More than 400 clippings, including more than 200 clippings on the final including France 2 - Télématin ; France 3 - Tout le Sport ; L’Equipe 21 ; RTL ; RMC ; France Inter ; Le Parisien ; 20Minutes ; Direct Matin ; GQ ; Stylist ; Glamour…

More than 150 000 online interactions via the teams "#" on social networks

More than 200 creative contents from the teams flying by the BBRs' flag : a video game, GP paintings,themed runs

A season 2 of this campaign started in april 15: a new team has been created (Champs Elysées) and the number of participants still growing !

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