Cannes Lions

MEGABOUNCE+ SHOE

NEUE DIGITALE, Frankfurt / ADIDAS / 2007

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Synopsis: The adidas Megabounce+ is a cool and trendy lifestyle shoe. Its main benefit is the bouncy sole that pushes the runner every step of the way. The Bounce microsite focuses on this feature. The user finds himself in an urban surrounding where the shoe itself becomes the navigation. By moving it with cursor keys or the mouse he makes the shoe jump and turn to experience what bouncing is all about.

Objectives: Position the Megabounce+ as a cool, trendy lifestyle shoe for urban trendsetters. Highlight the bouncy sole as the key feature.

Target Group: 17+. Young, male, urban trendsetters who are in touch with style, music and trends.

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