The brief was to capture the imaginations of the hard to reach 16-24 market with a showcase for the Spring/Summer ‘06 denim collection. We were tasked with translating the offline campaign concept into a web experience that said ‘Diesel’.

Creatively the challenge was to present almost 900 pairs of jeans in an intuitive interactive brochure application whilst at the same time creating a sense of atmosphere and narrative around the brand.Diesel’s success depends on a consistently high level of creativity, and with interaction, traffic and word-of-mouth around the site increased far beyond client expectation.