Cannes Lions

SPORTSWEAR

GRUPO W, Saltillo / NIKE / 2006

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JOGA BONITO is an ideology which tries to recover the soccer values. On TV, the campaign was based on the signal of a German TV station interrupting a broadcast. On the web, we took the same idea of "take control" of the websites and hack the content with JOGA content.Broken images, content replace, rewriting the news and publishing new content, those are the elements used in this campaign.With this campaign, NIKE Mexico occupied the first place bringing traffic to NIKE Football around the world.

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