This campaign was created to promote the launch of the Swatch Valentine’s Day watch – an annual release.The brief was to make it appeal to a young, largely male gift-buying audience, driving sales in a busy marketplace with a fresh, integrated idea.Our solution was the Love Squad – a crack unit of love professionals available for hire to help men get the girl of their dreams.

The campaign was launched with a TV commercial in which the Love Squad help a man wow a girl on Valentine’s Day. We also created a press execution along these lines. People could enlist the help of the Love Squad online to solve a friend’s love problems. By entering some details, they could send a personalised video message to their friend offering advice on how to get the girl of their dreams. They could also send an anonymous Valentine’s message to someone, enter a competition to win a weekend in Paris, or buy the Valentine’s watch.