Cannes Lions

LOUIS VUITTON TRAVEL LUGGAGE

OGILVY & MATHER, Paris / LOUIS VUITTON MALLETIER / 2008

Film

Overview

Entries

Credits

Overview

Description

The film presents Louis Vuitton’s new vision of “travel” and lifts it from its literal and physical definition to become more inspiring and more engaging. The real value of travel is indeed in the emotional experience of the traveller, in the way it shapes characters, in the process of self-discovery. The film is a sensory road movie that aims at making audiences worldwide, sense the essence of travel. It focuses not on places and their visual depiction but on their vibrant energy; not on travellers but on experiences.

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