Cannes Lions

MON MONOGRAM

PART OF A BIGGER PLAN, Amsterdam / LOUIS VUITTON MALLETIER / 2013

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Featuring real ribbons, movements and textures, this film applauds all the shapes and sizes of Louis Vuitton Mon Monogram Small Leather Goods Collection in a fabulous ode to diversity and color. Louis Vuitton celebrates 100 years of Louis Vuitton Small Leather Goods with the launch of personalization services online.

For the stop-motion sequence, 16 different colored silk ribbons were rolled out step-by-step. These were put together in Adobe After Effects and every rolled out ribbon was used as a paint stripe on the canvas. The film is a mix of stop-motion footage, Adobe After Effects and NUKE.

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