At the core of Louis Vuitton is the notion of ‘voyage’, and this campaign takes it beyond its common physical manifestation into something more inspirational: the idea of individual trajectories.

The print campaign portrays outstanding figures who have made extraordinary journeys: Mikhail Gorbachev, Andre Agassi and Steffi Graf, Catherine Deneuve, all photographed by Annie Leibovitz. A new website was developed within louisvuitton.com, allowing us to share the journeys of those exceptional people through visual and audio experiences. Finally, the film celebrates the real value and essence of travel as an emotional experience, a process of self-discovery.

When the print campaign and website launched globally in August/September 2007, the print ads appeared in 26 languages and 49 countries resulting in enormous coverage. More than 8,000 pages of press appeared worldwide in the first 3 months alone. For the website, a strategic e-influencers campaign in France created instant online buzz. From February 2008, the film was aired in 13 languages worldwide in rigorously-selected cinemas and on cable and satellite channels, like CNN or CNBC, which were likely to attract well-travelled audiences.