What do you get when the world leader in data and information designs garden furniture? Data-driven deckchairs, naturally.

Taking the insight that nobody likes to feel like they’re sitting on an advert, we created designs that still look like deckchairs – but tell a story through data. Using real meteorological data from the Bloomberg Terminal, the designs communicated surprising information about the weather – a perennial topic of lunchtime small talk. When data meets design: that’s the Bloomberg story.

The deckchairs were printed on canvas digitally, then mounted on wood. The colours and patterns took inspiration from the striped deckchairs of the English Riviera. Being an internal project, the creative process and approval workflow was seamless. The daily distribution of the chairs in the square was managed by our organization’s own Events team and security contractors.

5 different designs were executed across 75 deckchairs, which were placed in the square for 4 hours per day over 50 days of summer, and provided much needed alfresco support to 15,000+ City-worker bottoms while facilitating the exchange of 30,000+ pieces of salacious office gossip.