Ten-fifteen copies of a poster were stuck exactly on top of each other on walls across the city. Whenever some one tried to tear a piece of the poster off, the message would still appear intact, because the underlying poster would always complete the message.

Posters were stuck at over 1500 locations across the city, including places around business centres. With a low budget of around 5000 USD, the client managed to create a lot of buzz. Enquiries for the service increased by 20% within a month of the activity..