Cannes Lions

Date Drive

ISOBAR POLAND, Warsaw / SKODA / 2018

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Case Film
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Overview

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Credits

Overview

Description

The idea was to combine the test drive with some other activity relevant to the target audience (young single women). And since the card is marketed towards young single women we've combined the test drive with a speed date. This is how Date Drive was born.

Execution

In cooperation with the largest speed dating community we've organised Date Drive - a combination of a speed date and a test drive. Women and men would sign-up on a website. Women would get the Skoda Citigo for the evening with a map programmed in the car's GPS. The GPS would guide to them to each station on their route. On each station a man would get in on. The woman would give him a lift to the next station where another man would take his place.

The event was communicated on Facebook. A video recap was also published on Facebook.

Outcome

After the event and after the video recap was published on social media the number of test drives increased by 40% and sales of the Skoda Citigo increased 4 times.

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