Cannes Lions
SYNERGI INTERACTIVE, Stockholm / CEDERROTH / 2005
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The purpose of the campaign was to launch the new fragrance Date Star. The objectives were, furthermore, to increase knowledge and interest of the brand's other fragrances and use the attention of the campaign to strengthen the product's position on the market. With the target group being young girls, 10-16 years-old, the challenge was to have them accept the concept and balance the elements of fun and playful, without it becoming childish.
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