Cannes Lions

The Power of a Drop

GEOMETRY GLOBAL UKRAINE, Kiev / PROCTER & GAMBLE / 2018

Digital Proof JPG

Overview

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Overview

Description

Just one drop of Fairy creates a thick foam that easily washes as many plates as bubbles on the foam.

On the print, we literally show a thick foam appeared from one drop of Fairy. The foam itself consist of thousands of “bubbles-clean plates”.

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