The challenge was to create a brand experience that engaged the users to interact with the brand and get a feeling of fluidness, freshness and smoothness. To appeal to women from different nationalities across a diverse region, we decided to create a site that relied on illustrations and experience that reflect the brand, rather than relying on too much content.The site enables women to discover the best product for their particular type of hair and download a wallpaper. Visitors could also energize their desktops by customizing their own screensavers.