Cannes Lions

DAVIDOFF - COOL WATER

OMD, London / LANCASTER / 2003

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Overview

Entries

Credits

Overview

Execution

The campaign was conceived and executed in its entirety by OMD UK including managing all the logistics, devising the surf-related competition mechanic, sourcing the extreme sport prizes, negotiating for free the clever, innovative and exclusive co-branding deal with Freerange Records and producing all the creative executions.

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