Cannes Lions
PUBLICIS MOJO, Melbourne / TOURISM VICTORIA / 2010
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Visitors to Daylesford can indulge in rich food, wine and luxury accommodation. They can also cleanse in Daylesford’s famous natural mineral springs. In effect, every trip is a chance to lead a double life.The commercial shows us one woman’s Daylesford double life. There are flashes of her decadent evening. Then the next day, the woman washes it all away again.
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