People don’t need another card at Xmas, what people really need is a way to survive the Xmas party season. This insight led us to create a website featuring mock business cards to print off and hand out at Xmas parties to avoid tarnishing their reputation. Because everyone can relate to this problem the URL was sent around rapidly and in a matter of days was posted on numerous blogs around the world. We achieved our goal of breaking free from the traditional ‘card’ to spread Xmas cheer to all.