Cannes Lions

INSTITUTIONAL

AGE ISOBAR, Sao Paulo / CAMARA DO LIVRO / 2011

Presentation Image
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Overview

Entries

Credits

Overview

Execution

On Book’s Day, Câmara Brasileira do Livro (Brazilian Book Association) showed people that books are much closer to real stories than they imagine. Instead of sending a regular direct mail or using traditional billboards, we created stickers. They were fixed at houses, apartments and schools, changing those places into book pages. After all, many good books come from real stories.

Outcome

The public multiplied the action on social networks. We saw countless people sharing videos on YouTube, Facebook, Twitter, and personal blogs. It grasped people’s attention and brought more awareness and gathered support for the cause.

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