DDB Paris couldn’t send its creatives to Cannes this year but DDB Paris has lots of clients, covering many markets, from automotive to food, communication or holiday club resorts. Enough clients to live in autarky. So why not using our clients to go the Cannes Lions Festival?By asking all our clients for their products for free, we could go to the Cannes Lions Festival and live there for one whole week, without spending a single dime.So we created a Facebook page to explain the idea and ask our clients for their help.

We produced work, pictures and videos for the page, and soon, we gained fans supporting the project. Those supports helped us convincing our clients to join the project. And the more clients joining the project we had, the more fans we gained. And the more fans we gained… Well you got it.

At the exact moment we’re writing these line, we have hundreds of fans from 20 different countries and 21 clients who joined the Project. DDB Paris grew its Facebook fan base by a third and created more than 100 000 posts impressions in only two months. And more importantly, we reinforced our relationship with our clients and prove once again that whatever the problem, DDB Paris can find a creative solution to it.To know if we made it to Cannes, get the result live from Sunday, June 19th by logging on facebook.com/autarkyproject or looking for us on the Croisette.