Cannes Lions
DRAFTFCB, San Francisco / EA GAMES / 2011
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We had a simple idea, based on thousands of years of human history: If moms hate something, 18-year-olds are going to love it. So we secretly filmed over 200 moms reacting to the most graphic and violent footage EA’s video game Dead Space 2 had to offer. Six of the most expressive mothers were chosen to be featured in a series of individual long-form videos. This is one of those videos.
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