Cannes Lions
HEAT, San Francisco / EA GAMES / 2013
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Every great rivalry has depth and history. So to bring audiences further inside Paul Rudd and Ray Lewis’ rivalry, we shot an interview with them talking about growing up together and their Madden relationship. They both added some personal touches to the story and helped the whole ridiculous scenario feel even more real, to the point where people were asking on Twitter if they really did grow up together. That's when we knew we'd hit it.
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