Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2007
Awards:
Overview
Entries
Credits
Description
Video game makers do motion capture sessions with superstar athletes to add a more realistic element to their games. We produced the viral films showing the superstar athletes as themselves, in order to communicate to our audience that EA takes the game making process, as well as having a laugh, very seriously.
Similar Campaigns
12 items