Cannes Lions

EA FIFA 07 GAME

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2007

Awards:

2 Shortlisted Cannes Lions
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Description

Video game makers do motion capture sessions with superstar athletes to add a more realistic element to their games. We produced the viral films showing the superstar athletes as themselves, in order to communicate to our audience that EA takes the game making process, as well as having a laugh, very seriously.

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2019, EA GAMES

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