Cannes Lions
PROPEG BRAZIL, Bahia / APADA - ASSOCIATION OF PARENTS AND FRIENDS OF HEARING IMPAIRED / 2012
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We see a host talking to the camera. On the lower right hand corner we see a smaller screen with a translator using sign language to transmit what the host is saying.
Host: In Brazil and around the world there are thousands of people who suffer from hearing loss and therefore are out of the labor market. This people have productive capacity but lack the opportunity to develop skills that are sometimes hidden inside. The host and the translator exit the scene. They exchange places. The host now appears on the small screen and the translator on the larger screen. The host completes:Host: Isn’t it time for companies to start giving more space to these people?Apada-Ba.Association of Parents and Friends of Hearing Impaired.
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