For each device there are different concepts of Mercedes-Benz car configuration. The Decision Pilot is the configurator website optimized especially for tablets.

The Decision Pilot supports its user to decide on his very own Mercedes-Benz through context-sensitive navigation panels, the instant reward of interactions and an algorithm to identify indecisiveness of the user, which will trigger a specific view for comparing.

The Decision Pilot also provides the user with HD-quality images of the cars and 360° views; integrated in an elegant and snappy interface design.

The Decision Pilot works in 16 languages and has been launched in 20 countries worldwide – e.g. Canada, Singapore and Sweden.

Before the Decision Pilot the number of cars built on tablet devices was declining. Even though the percentage of tablet ownership among Mercedes-Benz drivers is very high.

After the launch of Decision Pilot the number of unique visitors increased by 36% and the number of cars built by 270% - without any media support. Four of five users liked the new configuration experience so much that they came again (79% more revisits). The users also shared their newly built cars on Facebook (73% more referred traffic through Facebook).