Cannes Lions
SPRINGER & JACOBY MEDIA, Hamburg / MERCEDES BENZ / 2003
Overview
Entries
Credits
Execution
The task was to determine a suitable placement of the spot for the C-Class four-wheel drive 4MATIC in a seasonal as well as content-relevant context. Due to the comprehensive media strategy employed, it was possible to transmit the spot entitled 'Snow' for the first time at precisely the point when central European summertime ends, in a relevant weather and automobile-related environment.
Similar Campaigns
12 items