Cannes Lions
JUNG von MATT, Hamburg / MERCEDES BENZ / 2016
Overview
Entries
Credits
Description
We created a direct mailing of three absolutely non-functional design objects emphasizing our tagline: Design is nothing if it’s not smart.
Execution
Three absolutely non-functional design objects were placed individually in branded boxes and sent to a selected base of steady customers. An additional response-element showed our tagline and invited the addressees to a test drive with the smart forfour.
Outcome
Addressees felt vindicated in their automotive choice, leading to an increase in test drives.
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