Cannes Lions
EL LABORATORIO, Madrid / MERCEDES BENZ / 2011
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Infoxication. We’re intoxicated with information.You used to have 5 friends. Now you have 500.Salt used to be white. Today it’s all kinds of colours and flavours.If you were thirsty you drank water. Now you can try over a hundred varieties.Don’t like your nose? Fine. Choose another.Blue was once blue. Not cobalt, lavender, lapis lazuli or sky blue.These days you don’t marry for life. You spend your life getting married.Body combat. Thai gym. Spinning. Doesn’t anyone ever just go to the gym?Coffee? Or perhaps an organic trappuccino with soy milk and glazed saccharin?Infoxication.
Thousands of options. Millions of doubts.
Luckily there are still some decisions that make themselves.
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