We wanted to compare the space occupied by a Smart Fortwo against the space occupied by a regular car on any given parking space. We also wanted to reinforce the image of a fun car. So, we marked the space a Smart would occupy on regular parking spaces. On the area left, we painted the lines of a hopscotch. This way, we have shown that a Smart Fortwo leaves more space for fun outside.

Apart from reinforcing the brand's image, it also got people to actually look for dealers in order to see the car. There was an increase of 30% on test drives in São Paulo, which is determinant on the car's sales.