Cannes Lions

DECO-MAIL TELECOMMUNICATION SERVICE

HAKUHODO DY MEDIA PARTNERS, Tokyo / NTT / 2006

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Overview

Outcome

The winners who got their original Deco-mail picture, showed it off to their family and friends. Still more, they sent it to their friends via e-mail to express their emotions, resulting in an enormous viral effect. The result was a 140,000 subscriber growth from the previous month. And increase in data packets resulted in an increase in packet bills. From this success, this content will be a regular content form April 2006. And is in under consideration for a national roll out.

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