Spikes Asia

BIT WAVE SURFIN'

NIPPON TELEGRAPH AND TELEPHONE CORPORATION, Tokyo / NTT / 2019

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Overview

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Credits

Overview

Idea

The challenge from the client is to create experimental content that allows many people to enhance the attractiveness of urban sports technology using NTT's development technology for the 2020 Tokyo Olympics and Paralympics. And providing it to the people who visit the city. The client aimed to use cutting-edge ICT for new experiences and to convey the new value of technology to the consumer.

We’ve develop the state-of-art digital experience with Deep Learning Runtime Optimization Technology. User can ride the wave with the surfing board in the centre of Tokyo, Shibuya. The bigness of waves are depended on how many people are crossing the road. If there are a lot of people crossing, the movement of the boards sway a lot as well.

As a result, 2436 people experienced it and reached over 43,000 people,and it was published in 33 media.

Execution

▽Basic Information

Shibuya Mark City on the 1st floor near Shibuya Scramble intersection from 9/10 to 9/17, the holding period of "Social Innovation week 2018" where cutting-edge content is developed here and there in the city And released our products to the general public for free between 10 and 18 o'clock.

For the experience person, while the signal at the scramble intersection turns red and the surfboard is stationary, the experience person gets on the board under the guidance of a staff.

When the signal at the intersection turns blue, have them experience the installation.

When the light turns red and the surfboard stops moving, the experience is over. The maximum number of people per experience was three.

▽The flow of experience:

1) The experience starts when the traffic lights turns green. Each people who are crossing are captured by the system. And then, the bigness of the digital wave is decided.

2) Balance yourself and surf on the digital waves on the board.

3) The animation is also linked with personal information, for example, ages and gender ratio of people crossing.

∇Social Innovation Week Shibuya 2018

An event held by Shibuya Ward and the Nippon Foundation from September 7 to September 17, 2018. A lot of cutting edge content is released everywhere in the city of Shibuya,where is a source of youth Japanese fashion.

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